How to Generate Free Publicity

Once again we see how easy it can be to generate free publicity for a property with a quirky or intriguing headline. This article published in the Property Observer 6/2/15, is about a dog being photographed in the property’s photo shoot, but let’s face it who cares about the dog it’s all about the free publicity!

Dogs don’t typically feature in real estate marketing campaigns, or for that matter work when they do, but Title Tattle loves this one.

Adrian Oddi at BresicWhitney Balmain is seeking buyers for the five bedroom, four bathroom house on 236 square metres at 8 Byrnes Street, Rozelle.

The price guide is over $2.5 million, whippet not included. The dog’s name is Jasper. He’s apparently extremely timid but loved the camera at the photo-shoot!

Buyers get a sleek free-standing home, with modern finishes, multiple living spaces and a pool deck turn this quiet retreat into the ultimate entertainer.

There is rental guidance for investors of potentially $1,800 to $2,000 per week.

The Tony McLain architect plans were approved by council in 2011 for the new home.

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